Selected

Works

19’ — present

Sorare

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Category
NFT & Sport
Year
2022

Sorare is a fantasy sport and NFT collectible game. I designed their iOS app from scratch and collaborated with our team to create NBA and Baseball NFT cards that are at the heart of the game.

I led the entire creative direction, revamped their web experience and supported the efforts in redefining their brand identity. I played a key role in expanding their platform to include new sports (NBA and MBL) . With the team, we delivered an exciting and rewarding gaming experience for a rapidly growing community of sports fans and users.

Team
Brice Corbin
 — 
Director
Samuel M. (me)
 — 
Creative Director
Alice Capo
 — 
Design Lead
Adrien Joulie
 — 
Motion
Gunnar Gray
 — 
3D & Cards
Stephano De Rosa
 — 
Product Designer
Nuno Lezon Mendes
 — 
Product Designer
Fabiano Bernardo
 — 
Product Designer
Agency
Metalab

Sorare

Sorare is a fantasy sport and NFT collectible game. I designed their iOS app from scratch and collaborated with our team to create NBA and Baseball NFT cards that are at the heart of the game.

I led the entire creative direction, revamped their web experience and supported the efforts in redefining their brand identity. I played a key role in expanding their platform to include new sports (NBA and MBL) . With the team, we delivered an exciting and rewarding gaming experience for a rapidly growing community of sports fans and users.

NFT & Sport
Team
Brice Corbin
 — 
Director
Samuel M. (me)
 — 
Creative Director
Alice Capo
 — 
Design Lead
Adrien Joulie
 — 
Motion
Gunnar Gray
 — 
3D & Cards
Stephano De Rosa
 — 
Product Designer
Nuno Lezon Mendes
 — 
Product Designer
Fabiano Bernardo
 — 
Product Designer
2022
Agency
Metalab
Icon Design by 
Noah Jacobus
Card Design by 
Gunnar Gray

Tenet

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Category
Finance
Year
2021

Tenet is a leading financial platform that offers affordable rates to EV car owners for financing or refinancing their loans.

I was responsible for translating their new brand into a visual system and design principles for their product. I crafted a captivating visual framework, embodying the essence of Swiss design to yield a sophisticated, refined, and graceful aesthetic.

Team
Brice Corbin
 — 
Director
Matt Ellis
 — 
Brand Director
Samuel M. (me)
 — 
Creative Director
Rubens Cantuni
 — 
Design Lead
Mariana Gomes
 — 
Product Designer
Ian Hall
 — 
User Research
 — 
 — 
Agency
Metalab

Tenet

Tenet is a leading financial platform that offers affordable rates to EV car owners for financing or refinancing their loans.

I was responsible for translating their new brand into a visual system and design principles for their product. I crafted a captivating visual framework, embodying the essence of Swiss design to yield a sophisticated, refined, and graceful aesthetic.

Finance
Team
Brice Corbin
 — 
Director
Matt Ellis
 — 
Brand Director
Samuel M. (me)
 — 
Creative Director
Rubens Cantuni
 — 
Design Lead
Mariana Gomes
 — 
Product Designer
Ian Hall
 — 
User Research
 — 
 — 
2021
Agency
Metalab
Icon Design by 
Card Design by 

Fresco

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Category
Connected Kitchen
Year
2022

Fresco is a revolutionary platform that empowers home cooks to effortlessly manage their smart appliances and follow online recipes with ease.

I worked on laying the groundwork for a complete operating system for the kitchen. My responsibilities included defining the core experience, such as integrating new appliances and controlling them through the app, as well as developing step-by-step recipes. Additionally, I established a creative visual direction before leaving for paternity leave. The team has since then evolved the final designs - which differs from the one below.

Team
Chris Robinson
 — 
Director
Samuel M. (me)
 — 
Creative Director
Ali Stone
 — 
Design Lead
Daniele Buffa
 — 
Principal Designer
Mariana Gomes
 — 
Product Designer
Elle Gover
 — 
User Research
 — 
 — 
Agency
Metalab

Fresco

Fresco is a revolutionary platform that empowers home cooks to effortlessly manage their smart appliances and follow online recipes with ease.

I worked on laying the groundwork for a complete operating system for the kitchen. My responsibilities included defining the core experience, such as integrating new appliances and controlling them through the app, as well as developing step-by-step recipes. Additionally, I established a creative visual direction before leaving for paternity leave. The team has since then evolved the final designs - which differs from the one below.

Connected Kitchen
Team
Chris Robinson
 — 
Director
Samuel M. (me)
 — 
Creative Director
Ali Stone
 — 
Design Lead
Daniele Buffa
 — 
Principal Designer
Mariana Gomes
 — 
Product Designer
Elle Gover
 — 
User Research
 — 
 — 
2022
Agency
Metalab
Icon Design by 
Card Design by 

Pitch

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Category
Productivity
Year
2019

Pitch mission is to make the best product for presentation, focusing on collaboration, ease of use and beautification.

Alongside the Pitch team, I conceptualized the core user experience and visual layer of the product. Our approach was to create a de-cluttered user interface that gradually unveils features and options as needed. The result is an intuitive and visually appealing platform that people enjoy using daily to present their best work and ideas. This unique approach sets us apart from our competitors and has helped establish Pitch as the go-to solution for modern presentations.

Team
Brandon Arnold
 — 
Director
Samuel M. (me)
 — 
Principal Designer
Matthew Goshman
 — 
Product Designer
Abeiene Nejar
 — 
UX Researcher
Pitch Team
 — 
Fab, Julius, Tom, Axel, etc
 — 
 — 
 — 
Agency
Metalab

Pitch

Pitch mission is to make the best product for presentation, focusing on collaboration, ease of use and beautification.

Alongside the Pitch team, I conceptualized the core user experience and visual layer of the product. Our approach was to create a de-cluttered user interface that gradually unveils features and options as needed. The result is an intuitive and visually appealing platform that people enjoy using daily to present their best work and ideas. This unique approach sets us apart from our competitors and has helped establish Pitch as the go-to solution for modern presentations.

Productivity
Team
Brandon Arnold
 — 
Director
Samuel M. (me)
 — 
Principal Designer
Matthew Goshman
 — 
Product Designer
Abeiene Nejar
 — 
UX Researcher
Pitch Team
 — 
Fab, Julius, Tom, Axel, etc
 — 
 — 
 — 
2019
Agency
Metalab
Icon Design by 
Card Design by 

The Athletic

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Category
News & Sport
Year
2019

The Athletic is a leading subscription-based sports news platform that aimed to expand its audience by introducing new features.

I revamped their app's architecture to accommodate new features, such as breaking news and developing stories. I played a crucial role in designing team hubs, which allow users to access their favorite team news, in-depth articles, and statistics. I also explored ways to keep fans informed about their favorite sports events, from the Olympics to world tournaments. These efforts helped The Athletic expand its audience and deliver unparalleled value to sports enthusiasts worldwide.

Team
Brandon Arnold
 — 
Director
Hanson Wu
 — 
Design Lead
Samuel M. (me)
 — 
Principal Designer
Denise Salvador
 — 
Product Designer
 — 
 — 
 — 
 — 
Agency
Metalab

The Athletic

The Athletic is a leading subscription-based sports news platform that aimed to expand its audience by introducing new features.

I revamped their app's architecture to accommodate new features, such as breaking news and developing stories. I played a crucial role in designing team hubs, which allow users to access their favorite team news, in-depth articles, and statistics. I also explored ways to keep fans informed about their favorite sports events, from the Olympics to world tournaments. These efforts helped The Athletic expand its audience and deliver unparalleled value to sports enthusiasts worldwide.

News & Sport
Team
Brandon Arnold
 — 
Director
Hanson Wu
 — 
Design Lead
Samuel M. (me)
 — 
Principal Designer
Denise Salvador
 — 
Product Designer
 — 
 — 
 — 
 — 
2019
Agency
Metalab
Icon Design by 
Card Design by 

SkyView

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Category
Wellness
Year
2022

Skyview is a cutting-edge true circadian connected light developed by Bios Lighting that enhances wellness.

I spearheaded the creation of a visually stunning marketing website that showcases the beauty of the lamp and its advanced technology. Working closely with a 3D agency, I developed immersive visuals that transport visitors into the Skyview universe, providing a seamless experience that resonates with the product's core values

Team
Kahlil Brewington
 — 
Director
Samuel M. (me)
 — 
Creative Director
Chaitanya Alluru
 — 
Product Designer
Rachelle DiGregorio
 — 
Copywriter
Hervé Studio
 — 
3D
 — 
 — 
 — 
Agency
Metalab

SkyView

Skyview is a cutting-edge true circadian connected light developed by Bios Lighting that enhances wellness.

I spearheaded the creation of a visually stunning marketing website that showcases the beauty of the lamp and its advanced technology. Working closely with a 3D agency, I developed immersive visuals that transport visitors into the Skyview universe, providing a seamless experience that resonates with the product's core values

Wellness
Team
Kahlil Brewington
 — 
Director
Samuel M. (me)
 — 
Creative Director
Chaitanya Alluru
 — 
Product Designer
Rachelle DiGregorio
 — 
Copywriter
Hervé Studio
 — 
3D
 — 
 — 
 — 
2022
Agency
Metalab
Icon Design by 
Card Design by 

Instacart

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Category
Food & Shopping
Year
2019

Instacart, a leading grocery delivery and pick-up service, approached Metalab to help them revamp their app and explore new possibilities.

I led the ideation and exploration of multiple concepts and innovative features that could take Instacart to the next level. Our team investigated various areas, including designing a multi-store shopping experience that was seamless and intuitive, and eliminating the need for customers to repeatedly order the same groceries. Ultimately, we developed dozens of compelling features and concepts that we presented to Instacart for progressive release in the product.

Team
Konstantin Sokhan
 — 
Director
Brice Corbin
 — 
Design Lead
Samuel M. (me)
 — 
Principal Designer
Hampus Svallfors
 — 
Product Designer
Adrien Joulie
 — 
Motion
Margaret Gray
 — 
User Research
 — 
 — 
Agency
Metalab

Instacart

Instacart, a leading grocery delivery and pick-up service, approached Metalab to help them revamp their app and explore new possibilities.

I led the ideation and exploration of multiple concepts and innovative features that could take Instacart to the next level. Our team investigated various areas, including designing a multi-store shopping experience that was seamless and intuitive, and eliminating the need for customers to repeatedly order the same groceries. Ultimately, we developed dozens of compelling features and concepts that we presented to Instacart for progressive release in the product.

Food & Shopping
Team
Konstantin Sokhan
 — 
Director
Brice Corbin
 — 
Design Lead
Samuel M. (me)
 — 
Principal Designer
Hampus Svallfors
 — 
Product Designer
Adrien Joulie
 — 
Motion
Margaret Gray
 — 
User Research
 — 
 — 
2019
Agency
Metalab
Icon Design by 
Card Design by 

Intel GCP

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Category
Gaming
Year
2019

As part of Intel's ambitious efforts to reinvent its Graphic Control Panel (GCP), I collaborated with the Metalab team to develop fresh and innovative visual design routes for Intel’s product.

We explored various routes and ultimately selected a concept that exuded simplicity, openness, and uniqueness. Drawing inspiration from gaming industry conventions, we created a design that felt refreshingly different from existing tools while incorporating familiar elements that made it intuitive for users.

Team
Marie Gosal
 — 
Director
Cam Strobel
 — 
Design Lead
Samuel M. (me)
 — 
Principal Designer
Lee Giles
 — 
Product Designer
Nyle Feist
 — 
User Research
 — 
 — 
 — 
Agency
Metalab

Intel GCP

As part of Intel's ambitious efforts to reinvent its Graphic Control Panel (GCP), I collaborated with the Metalab team to develop fresh and innovative visual design routes for Intel’s product.

We explored various routes and ultimately selected a concept that exuded simplicity, openness, and uniqueness. Drawing inspiration from gaming industry conventions, we created a design that felt refreshingly different from existing tools while incorporating familiar elements that made it intuitive for users.

Gaming
Team
Marie Gosal
 — 
Director
Cam Strobel
 — 
Design Lead
Samuel M. (me)
 — 
Principal Designer
Lee Giles
 — 
Product Designer
Nyle Feist
 — 
User Research
 — 
 — 
 — 
2019
Agency
Metalab
Icon Design by 
Card Design by 
Work list

Designer

89' — Present

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